Drift: Conversational AI for B2B Sales Teams
Transform your sales conversations with AI.
Drift in one line
Drift provides AI-powered chat and meeting solutions for B2B sales teams. Discover its capabilities on the official website.
What Drift does for your business
Drift specializes in conversational AI for B2B revenue generation, aiming to convert website visitors through AI-powered chat and meetings. With features such as AI chatbots, live chat, and meeting scheduling, Drift is designed to enhance engagement for sales teams.
Is Drift a good fit for you?
- ✅ Offers robust integration with platforms like Salesforce and HubSpot
- ❌ Pricing details not publicly available, requiring custom quotes
- ❌ No free trial confirmed for potential users.
Drift workflows (step-by-step)
Practical ways teams use this tool to save time and drive results.
- Setting Up AI Chatbots
- 1. Log into your Drift account and navigate to the chatbot section.
- 2. Customize the chatbot flow and responses based on your business needs.
- 3. Save and deploy the chatbot on your website.
- Booking Meetings via Chat
- 1. Enable the meeting scheduling feature in Drift settings.
- 2. Share your availability and booking link in chat responses.
- 3. Confirm meetings through the platform and follow up with participants.
- Capturing Leads with Live Chat
- 1. Activate the live chat option on your website.
- 2. Engage visitors through proactive chat invitations.
- 3. Qualify leads based on interactions and capture their information.
- Capturing leads with AI chatbots
- Configure your AI chatbot using Drift’s playbooks tailored to your target audience.
- Launch the chatbot on your website to engage visitors and capture their contact details.
- Route qualified leads directly to your sales team for timely follow-up.
- Booking sales meetings effortlessly
- Set up meeting scheduling integrations with your calendar and CRM through Drift.
- Use AI chat to identify high-value prospects and offer meeting slots in real-time.
- Confirm booked meetings automatically and sync details with your sales tools.
- Running account-based marketing campaigns
- Leverage Drift’s ABM capabilities and integrations like Clearbit to identify target accounts on your website.
- Deploy tailored chat playbooks for prioritized accounts to personalize interactions.
- Use insights and meeting bookings to accelerate account engagement and drive revenue.
Copy-paste prompts for Drift
Use these templates to get better outputs in minutes.
- For lead capture:
- Engage the visitor with a personalized message to capture their contact details and interest: 'Hi [Name], how can I assist you today?'
- For meeting scheduling:
- Offer to schedule a meeting with the visitor: 'Would you like to schedule a meeting to discuss your needs? Let me know your availability!'
- For visitor qualification:
- Ask qualifying questions to gauge the visitor's interest: 'Can you tell me more about your company's current challenges in [specific area]?'
- For follow-up:
- Send a follow-up message after a conversation: 'Thanks for chatting with us! If you have more questions, feel free to reach out or schedule a meeting.'
- Offer available meeting times this week and help the visitor book directly through the chat.
- For lead qualification:
- Ask about the visitor’s company size, challenges, and timeline to prioritize leads effectively.
- For account-based marketing:
- Welcome returning visitor from our target account and provide tailored product info or invitations.
Drift features that drive ROI
- AI chatbots — engage website visitors instantly to capture and qualify leads.
- Live chat — enable real-time conversations between prospects and sales reps.
- Meeting scheduling — streamline booking sales meetings directly within chat.
- Playbooks — deploy predefined conversational flows for consistent lead engagement.
- ABM integration — personalize messaging for target accounts to boost conversion.
Pros & cons of Drift
- Pioneer in conversational marketing with deep expertise.
- Strong integrations with major CRM and marketing platforms like Salesforce and HubSpot.
- Comprehensive features covering chatbots, live chat, meeting scheduling, and ABM.
- Enterprise-focused solution designed to accelerate B2B revenue growth.
- Pricing is custom and not publicly disclosed, limiting upfront accessibility.
- No publicly available free trial to test the full platform before purchase.
- Designed primarily for enterprise, which may be less suitable for smaller teams.
Drift pricing (free/freemium/paid)
| Plan | Price | What you get |
|---|---|---|
| Custom Pricing: Tailored solutions for B2B businesses. |
Drift use cases for entrepreneurs
Drift integrations (and what’s possible)
If something isn’t native, it can often be connected via Zapier/Make/API.
Which Drift model to use for what
Who gets the most value from Drift
Best suited for B2B sales and marketing teams looking to engage visitors effectively.
Drift by business type
Click a business type to discover more tools that may fit.
Best alternatives to Drift
- Intercom
- HubSpot Conversations
- Drift’s predecessor conversational marketing tools before integration
- LivePerson
- Zendesk Chat
- Salesloft Engage (noting Salesloft owns Drift)
Verdict: should you use Drift?
Drift is worth it for B2B sales teams seeking advanced engagement tools. It's ideal for organizations focused on lead capture and qualification using AI-driven conversations, but those needing clear pricing upfront may want to explore alternatives.
How to get better results with Drift
To get the best results from Drift, it is crucial to invest time in setting up targeted playbooks aligned with your sales and marketing goals. Tailoring chatbot interactions to your ideal buyer personas and integrating seamlessly with your CRM ensures higher lead qualification accuracy and better conversion rates. Additionally, leveraging the meeting scheduling feature within chats greatly simplifies customer engagement, shortening your sales cycle.
A common mistake users make is deploying generic chatbot scripts without customization, which can reduce engagement and fail to capture quality leads. Avoid this by continually refining your playbooks based on visitor responses and performance analytics. Ensuring that your chatbots are aligned with your specific B2B segments and account-based marketing strategy will deliver more meaningful conversations and boost revenue impact.
Drift reviews & feedback summary
Users typically praise Drift for its robust conversational marketing capabilities and seamless integration with popular CRM and sales tools, which help streamline lead capture and meeting scheduling. The AI-powered chatbots are especially valued for automating initial visitor engagement and improving qualification efficiency. Common complaints focus on the lack of transparent pricing and free trial options, which can make it challenging for smaller businesses or those new to conversational AI to evaluate the platform before commitment. Some users also find it more suited to enterprise environments, limiting appeal for smaller teams.
Drift FAQ (business questions)
What is Drift used for?
Drift is used for conversational marketing and sales automation, helping B2B teams engage website visitors through AI chatbots and schedule meetings to accelerate revenue.
Does Drift integrate with Salesforce?
Yes, Drift integrates directly with Salesforce to sync leads and automate sales workflows.
Can I schedule meetings using Drift?
Yes, Drift includes AI-powered meeting scheduling functionality embedded within chat conversations.
Is Drift suitable for marketing teams?
Yes, Drift is designed for both B2B sales and marketing teams, facilitating personalized customer engagement and ABM strategies.
What kind of AI does Drift use?
Drift uses proprietary AI models tailored for conversational marketing and sales enablement.
Is Drift part of Salesloft?
Yes, Drift is now part of Salesloft, combining conversational marketing with sales engagement solutions.
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