Drift: Conversational AI for B2B Revenue
AI-driven chat and meeting solutions
Drift in one line
Drift offers conversational AI solutions for B2B sales teams. Discover how it can enhance lead conversion.
What Drift does for your business
Drift is a conversational AI tool designed to convert website visitors into leads using AI-powered chat and meeting scheduling. As a pioneer in conversational marketing and now part of Salesloft, Drift offers tools that streamline communication for B2B sales teams and marketing professionals.
This tool benefits B2B sales and marketing teams looking to improve lead qualification and enhance meeting bookings. With features like AI chatbots and live chat capabilities, businesses can effectively engage with website visitors and convert them into qualified leads.
Is Drift a good fit for you?
- ✅ Features include AI chatbots and meeting scheduling
- ❌ No publicly confirmed pricing details available
- ❌ Not suitable for businesses not focused on B2B sales
Drift workflows (step-by-step)
Practical ways teams use this tool to save time and drive results.
- Engaging Website Visitors with AI Chatbots
- 1. Set up AI-powered chatbots to immediately greet and qualify website visitors.
- 2. Configure conversation playbooks to tailor interactions based on visitor behavior and intent.
- 3. Route qualified leads automatically to sales reps or schedule meetings directly through the chat interface.
- Booking Meetings Efficiently
- 1. Integrate Drift with your calendar and CRM systems such as Salesforce or HubSpot.
- 2. Enable meeting scheduling within chat conversations using Drift’s built-in scheduler.
- 3. Use automated follow-ups to confirm and manage upcoming meetings seamlessly.
- Running Account-Based Marketing (ABM) Campaigns
- 1. Leverage integrations with Clearbit and Marketo to identify high-value target accounts visiting your site.
- 2. Customize chatbot playbooks specifically for ABM to deliver personalized messages to key prospects.
- 3. Track and analyze engagement data to refine campaigns and optimize lead conversion.
Copy-paste prompts for Drift
Use these templates to get better outputs in minutes.
- For lead qualification:
- Hi there! Can you tell me what challenges your company is currently facing in [industry]? I'd love to help find the right solution.
- For booking meetings:
- Would you like to schedule a quick call to discuss how our solutions can boost your sales? Use this link to pick a time that works best.
- For account-based marketing:
- Hello! I noticed you’re from [Company Name]. Are there specific goals your team is targeting this quarter that we can assist with?
- For capturing website leads:
- Thanks for visiting! Can I get your contact info to send you tailored resources and updates relevant to your interests?
Drift features that drive ROI
- AI-powered chatbots that engage and qualify leads instantly on your website.
- Integrated meeting scheduling to convert conversations into booked appointments effortlessly.
- Playbooks to automate personalized outreach and optimize lead conversion strategies.
- Account-Based Marketing (ABM) capabilities to target high-value prospects effectively.
- Seamless integrations with CRM and marketing tools like Salesforce, HubSpot, Marketo, and Clearbit.
Pros & cons of Drift
- Pioneering conversational marketing tool uniquely focused on B2B revenue generation.
- Robust AI chatbots and live chat features that actively convert website visitors.
- Comprehensive integrations streamline workflows across sales and marketing platforms.
- Advanced ABM support enables targeted campaigns for higher-quality lead engagement.
- Pricing details are not publicly available, complicating budgeting and evaluation.
- No free trial option disclosed, which may hinder initial hands-on testing by prospects.
- Primarily designed for enterprise-level customers, limiting accessibility for smaller businesses.
Drift pricing (free/freemium/paid)
| Plan | Price | What you get |
|---|---|---|
| Custom pricing: Tailored solutions based on organization needs. |
Drift use cases for entrepreneurs
Drift integrations (and what’s possible)
If something isn’t native, it can often be connected via Zapier/Make/API.
Which Drift model to use for what
Who gets the most value from Drift
Best for B2B sales teams and marketing teams focusing on lead generation and qualification.
Drift by business type
Click a business type to discover more tools that may fit.
Best alternatives to Drift
- Intercom
- HubSpot Conversations
- LivePerson
- Qualified
- Drift competitor from Salesloft ecosystem (former competitors becoming partners)
- Zendesk Chat
Verdict: should you use Drift?
Drift is worth it for B2B teams if they need robust conversational solutions. It's ideal for organizations focused on lead generation, while those outside the B2B realm may find limited use.
How to get better results with Drift
To maximize the effectiveness of Drift, it is crucial to invest time in configuring your AI chatbots and playbooks to align with your specific buyer personas and sales process. Tailoring conversation flows and triggers according to visitor behaviors ensures higher lead capture rates and smoother qualification. Additionally, integrating Drift seamlessly with your CRM and meeting scheduling tools will automate follow-ups and streamline handoffs to sales reps, enhancing overall conversion efficiency. Many users find that creating targeted playbooks for different segments or high-value accounts significantly boosts engagement and lead quality.
A common mistake users make is relying on generic chatbot scripts and not regularly updating them based on performance analytics or customer feedback. This leads to less relevant conversations and missed opportunities to convert visitors. To avoid this, continuously monitor conversation outcomes and iterate on your chat flows and playbooks. Furthermore, neglecting to integrate Drift with CRM or calendar systems can create manual bottlenecks, undermining the speed and effectiveness of lead follow-ups. Ensuring these integrations are set up properly and maintained is key to maximizing ROI from the tool.
Drift reviews & feedback summary
Users generally praise Drift for its innovative conversational marketing capabilities that significantly improve website visitor engagement and lead conversion in B2B settings. They appreciate the flexibility of AI chatbots combined with live chat and the value from integrations with popular sales and marketing platforms. However, some common complaints focus on the lack of transparent pricing and the absence of a free trial, which makes it challenging for smaller teams or new users to assess fit before committing. Additionally, the solution’s complexity and enterprise focus can be overwhelming for less mature sales operations or smaller businesses.
Drift FAQ (business questions)
Is Drift free to use?
Drift offers a free plan with limited features, but most advanced features require paid subscriptions.
Can I integrate Drift with Salesforce?
Yes, Drift integrates natively with Salesforce to sync leads and conversations.
Does Drift support AI-powered chatbots?
Yes, Drift provides proprietary AI chatbots designed to engage website visitors automatically.
How does Drift help with meeting scheduling?
Drift allows prospects to book meetings directly through the chat interface with AI-powered scheduling.
Who is Drift best suited for?
Drift is tailored for B2B sales and marketing teams looking to convert website visitors into qualified leads.
Has Drift been acquired recently?
Yes, Drift is now part of Salesloft, enhancing its sales engagement capabilities.
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