ZoomInfo: B2B contact intelligence for sales and marketing teams
B2B contact and company intelligence
ZoomInfo in one line
ZoomInfo provides B2B contact and company intelligence for sales, marketing, and recruiting teams. Explore its features now.
What ZoomInfo does for your business
ZoomInfo is a B2B contact and company intelligence platform that provides access to the largest database of over 260 million professional profiles. ZoomInfo AI enables sales prospecting by helping users find accurate and enriched B2B contact data, along with company insights and intent data. The platform integrates proprietary models to deliver deep enrichment that supports targeted outreach efforts.
ZoomInfo benefits sales teams, marketing teams, and recruiters who need detailed and up-to-date contact information and company data. It supports use cases such as prospecting, lead enrichment, and account-based marketing, enabling businesses to improve pipeline accuracy and effectiveness in their outreach strategies.
Is ZoomInfo a good fit for you?
- ✅ Integrates with Salesforce, HubSpot, Outreach, and Salesloft
- ✅ Supports prospecting, lead enrichment, and account-based marketing
- ❌ Pricing details are not publicly available, aimed at enterprise users
- ❌ Free trial availability is not confirmed
ZoomInfo workflows (step-by-step)
Practical ways teams use this tool to save time and drive results.
- Title: Finding qualified leads
- Steps:
- Use the contact database to filter prospects by industry, job title, and company size.
- Review intent data to identify contacts showing buying signals.
- Export the refined list to your CRM or sales engagement platform for outreach.
- Title: Enriching existing leads
- Upload your current contact list to the platform's enrichment tool.
- Match existing contacts with updated company insights and contact details.
- Sync enriched data back into your CRM to improve targeting and personalization.
- Title: Planning an account-based marketing campaign
- Identify target accounts using company insights and intent data.
- Segment key contacts within those accounts for tailored messaging.
- Integrate the enriched contact information with marketing automation tools to launch campaigns.
Copy-paste prompts for ZoomInfo
Use these templates to get better outputs in minutes.
- Use case: For finding new leads:
- Prompt: Find contacts in the software industry with the title 'Director of Sales' in companies with 200-500 employees.
- Use case: For lead enrichment:
- Prompt: Enrich this list of client contacts with updated email addresses, phone numbers, and company revenue details.
- Use case: For account-based marketing:
- Prompt: Provide intent data and company insights for target accounts in the healthcare sector showing recent buying interest.
- Use case: For sales outreach:
- Prompt: Generate a list of verified contacts with decision-making authority in mid-size manufacturing firms.
ZoomInfo features that drive ROI
- Access to the largest B2B database with over 260 million professional profiles for comprehensive prospecting.
- Intent data to identify potential buyers showing active interest in relevant products or services.
- Detailed company insights to better understand target accounts and tailor sales strategies.
- Contact enrichment capabilities to update and enhance existing lead information for improved outreach accuracy.
- Seamless integrations with major CRM and sales tools like Salesforce, HubSpot, and Outreach to streamline workflows.
Pros & cons of ZoomInfo
- Extensive database size ensures broad coverage for finding diverse B2B leads.
- Helpful intent data enhances lead qualification and prioritization.
- Robust enrichment features keep contact information accurate and current.
- Supports enterprise-level scaling with multiple advanced subscription tiers.
- Pricing is not publicly disclosed, which may complicate budget planning for smaller teams.
- No free trial or lifetime deals available to test the platform before committing.
- Primarily designed for enterprise users, making it less accessible for freelancers or very small businesses.
ZoomInfo pricing (free/freemium/paid)
| Plan | Price | What you get |
|---|---|---|
| Professional: Not publicly confirmed - Basic access to contact and company data with core features | ||
| Advanced: Not publicly confirmed - Expanded features including enhanced data and more integrations | ||
| Elite: Not publicly confirmed - Full platform access with the most comprehensive data and support |
ZoomInfo use cases for entrepreneurs
ZoomInfo integrations (and what’s possible)
If something isn’t native, it can often be connected via Zapier/Make/API.
Which ZoomInfo model to use for what
Who gets the most value from ZoomInfo
This tool is best for enterprise-level sales and marketing teams focused on B2B outreach and lead generation.
ZoomInfo by business type
Click a business type to discover more tools that may fit.
Best alternatives to ZoomInfo
- LinkedIn Sales Navigator
- Clearbit
- Apollo.io
- DiscoverOrg (now part of ZoomInfo)
- Lead411
- InsideView
Verdict: should you use ZoomInfo?
ZoomInfo is worth it for enterprise sales and marketing teams if access to comprehensive B2B contact data is critical. Teams requiring accurate prospect lists and enriched company insights will benefit from its extensive database and integrations. Smaller businesses or those seeking transparent pricing may want to consider other options due to its enterprise pricing model and limited public pricing information.
How to get better results with ZoomInfo
To maximize results with ZoomInfo, focus on leveraging its intent data combined with detailed company insights during your prospecting efforts. Identifying contacts who are actively researching similar products or solutions enables more targeted outreach and higher conversion rates. Make sure to integrate enriched contact data into your CRM to maintain up-to-date information and streamline your sales workflow.
A common mistake users make is neglecting to consistently update and enrich their existing contact lists, leading to outdated or inaccurate information that can harm outreach effectiveness. To avoid this, schedule regular enrichment cycles and always verify data freshness before launching campaigns, ensuring your messaging reaches the right decision-makers.
ZoomInfo reviews & feedback summary
Users often praise ZoomInfo for its vast and accurate B2B database, which significantly improves their ability to find and qualify leads. The inclusion of intent data and detailed company insights is highlighted as valuable for creating targeted sales and marketing campaigns. However, some users express concerns about the lack of transparent pricing and the absence of a free trial, making it harder for smaller organizations to evaluate the platform before purchase. Enterprise-focused features and cost can also be a barrier for freelancers and smaller teams.
ZoomInfo FAQ (business questions)
What is ZoomInfo used for?
ZoomInfo is a B2B contact and company intelligence platform used to find, enrich, and analyze contact and company data for sales prospecting and marketing.
Is ZoomInfo free to use?
ZoomInfo is a paid platform, and pricing details can be found on their official website; it does not offer a free tier.
How accurate is ZoomInfo data?
ZoomInfo maintains a large proprietary database and continuously updates its data to provide accurate and reliable contact and company information.
Can ZoomInfo integrate with my CRM?
Yes, ZoomInfo integrates with popular CRMs such as Salesforce, HubSpot, and Microsoft Dynamics 365.
Does ZoomInfo provide intent data?
Yes, ZoomInfo offers intent data to help identify potential buyers showing active interest based on their online behavior.
Can recruiters use ZoomInfo for hiring purposes?
Yes, recruiters use ZoomInfo to find and enrich candidate contact information and company insights.
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